AI Agent System for a 2200+ Member PPC Community
Designed and led a 5-day hands-on workshop teaching PPC professionals how to build their own AI agents — from zero technical background to working systems.
About The PPC Hub
2200+ member community for Google Ads professionals
Founded by Bob and Miles, the community is built around practical, hands-on learning. No fluff, no theory-only webinars — just people in the trenches sharing what works and what doesn't. When AI started changing how people work with Google Ads, Bob and Miles didn't want their members to fall behind. They needed someone to build a system their community could actually use — and teach them how.
The Challenge
The PPC Hub community had 2200+ marketers who wanted to start using AI in their Google Ads workflows. Problem: most of them had zero technical background. No terminal experience, no coding, no idea where to start. The gap between 'I want AI to help me' and 'I have a working AI agent' felt massive. Bob and Miles needed someone to bridge that gap — fast — without losing people along the way.
What I Built
I built PPCOS (PPC Mastery OS) — a CLI tool that distributes 11 Google Ads AI skills and 4 Quality Score diagnostic agents via Claude Code. One command to install, slash commands to run. Each participant gets isolated client workspaces with managed updates and checksum-based versioning. The architecture is hub-and-spoke: a central system pushes skills to individual workspaces, so everyone stays up to date without breaking their custom work. Non-technical people install it in minutes. Technical people geek out over the architecture. Everybody wins.
10 Skills
Account Data Pull
Pulls all Google Ads data — campaigns, keywords, ads, search terms, conversions, negatives, devices, audiences, geo, shopping — into structured CSVs with markdown summaries.
Competitor Scraper
Fetches competitor Google Ads via DataForSEO API. See what they're running, what angles they're using.
Ads Context Gatherer
Scrapes a brand's website to extract positioning, messaging, CTAs, and tone of voice for ad copy.
Business Context Gatherer
Runs structured interview questions to capture win themes, unit economics, competitive strategy, and positioning.
Offer Angles
Extracts 6 message angles from business context: Problem/Pain, Value Prop, USPs, Value Boosters, Social Proof, Risk Removal.
RSA Maker
Generates Responsive Search Ads from offer angles. Outputs CSV ready for Google Ads Editor import. Headlines, descriptions, smart pinning.
Search Term Analyzer
Three-pass analysis: irrelevance scan, promotion evaluation, n-gram pattern discovery for negative keywords.
Account Changelog
Fetches change history from Google Ads API. See who changed what, when, and why things broke.
Landing Page Builder
Generates high-converting landing page wireframes as HTML templates from brand context and offer angles.
Ecom Page Builder
Generates ecommerce page wireframes with product-first layouts, optimized for Shopping and PMax campaigns.
4 Quality Score Agents
QS Decider
Quality Score diagnostic coordinator. Figures out which SOP to run based on the actual QS problem.
Ad Relevance Analyzer
Diagnoses ad relevance issues. Maps keywords to ad groups, identifies mismatches, suggests fixes.
Expected CTR Analyzer
Digs into expected CTR problems. Analyzes headlines, descriptions, and competitive pressure.
Landing Page Analyzer
Analyzes landing page experience issues. Checks content relevance, load signals, and conversion path.
What This Unlocks
Time and cost spent on repetitive work, before and after.
| Task | Manual | With The PPC Hub | |
|---|---|---|---|
| Account data pull & analysis | 2-4 hours | 5-10 min | |
| Search term analysis | 1-2 hours | 10-15 min | |
| RSA ad copy creation | 2-3 hours | 15-20 min | |
| Quality Score diagnosis | 1-2 hours | 5-10 min | |
| Competitor research | 1-2 hours | 5 min | |
| Landing page wireframe | 4-8 hours | 15-30 min |
Account data pull & analysis
Search term analysis
RSA ad copy creation
Quality Score diagnosis
Competitor research
Landing page wireframe
10-20+ hours saved per client, per month
The Solution
I designed a 5-day hands-on challenge that took participants from zero to a working AI agent. The approach: make the scary stuff simple. I created step-by-step setup tutorials so detailed that people with no terminal experience could follow along. Built the whole system around Claude Code as the engine, with a clear fallback — 'just ask Claude' — that became the unofficial motto. Combined live kickoff sessions with async modules so people could move at their own pace. The community helped itself too — participants started writing setup guides for each other unprompted.
Each day had a live call — kickoff, troubleshooting, deep dives into skills, debugging sessions, and a final wrap-up. Between calls, participants worked through async modules at their own pace. I recorded 5+ hours of detailed tutorials covering everything from terminal basics to advanced agent workflows. When people got stuck, I jumped into the community to help them debug in real time. This wasn't a 'watch and learn' workshop. People built things.
- Daily live calls with troubleshooting
- 5+ hours of recorded tutorials
- Real-time debugging support in the community
- Step-by-step setup guides for non-technical users
- Async modules so people could go at their own pace
- Zero to working AI agent in 5 days
Results
What People Said
“I'm not technical at all, and once I started using Claude Code locally, I realized that I was procrastinating for nothing. It's really doable.”
“Making the setup as easy as you did is a skill in itself.”
“I ASKED CLAUDE... and then kept pressing yes. Had no idea what it was doing but it worked.”
“These installation tutorials from Alfred were very useful, thank you!”
“Alfred is a super star.”
“Brilliant addition to PPC HUB.”
“I already felt as an IT expert during the set up :P”
“You guys are locked in. Thanks already for creating this!”
What Participants Shared on LinkedIn
Yannick Hosman
PPC Specialist
This week I participated in The AI Agent Challenge from PPC Mastery, a workshop series to set up and integrate the PPC Mastery OS into my daily workflow. I've been working with Claude Code, MCP-servers and API integrations, but this was the first time bringing everything together in one structured system specifically for Google Ads.
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Jonathan Foda
PPC Marketer
Just completed an intensive AI Agent Challenge where I built automation tools using Claude Code, MCP servers, and Cursor to transform my workflow. The focus shifted from working harder to working with superpowers through AI-driven automation and Google Ads integration.
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Miles McNair
Founder, The PPC Hub
The focus is on helping members BUILD their own systems rather than simply using tools. I'm incredibly optimistic about our members' growth potential over the next 18-24 months.
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Sven van Grinsven
FindFactory Digital Agency
We spent five days building instruction files using Claude Code and Cursor to automate analyses and translate directly into client advice. Cross-account performance insights, keyword overlap analysis, and feed optimization suggestions.
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Community Reactions
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Want results like these?
Whether it's a workshop for your team or a system built from scratch — let's talk about what AI can do for your business.
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