Hi, I'm Alfred.
I build AI systems for companies. Before this I spent nine years in marketing: real budgets, real clients, every mistake you can make. Now I turn that experience into systems that run in production every day.
How I got here
I spent nine years deep in marketing: Google Ads, content, e-commerce, SaaS, lead gen. Not from tutorials or courses, but from managing real budgets for real clients and making every mistake you can make along the way. When AI came around, I knew it could change how this work gets done. Since November 2022 I've spent most of my waking hours figuring out how to make it useful instead of impressive.
I skipped the hype and built the version that does the work. Systems running in production every day: an AI email agent answering customer support in 24 countries, an SEO content engine writing category pages from millions of rows of real search data, reporting, image generation, ad copy. All built around existing workflows, not against them.
Along the way I created PPCOS, now used by more than 2000 Google Ads experts around the globe.
I'm not a software engineer. I'm a marketer who builds. 85% of my AI projects are in the trash. That's the method. The 15% that works compounds.
My job is to help you skip that 85% and go straight to the 15% that works. Systems built around how you already work.
What I believe
Your AI output is only as good as your input.
Think of the context window as a jar. Most people shove in a one-line prompt and wonder why the output is garbage. Fill the jar with your brand voice, your data, your best examples, and the same tool produces work you'd ship. The variable is always the input. The hard part: building a system that fills the jar for you.
The line between a Turbo Brain and a Slop Cannon is thin.
AI amplifies what you already know. High skill plus AI makes you dangerous. Low skill plus AI just produces garbage faster. The goal is not to replace your expertise, it's to multiply it.
If it's only in your head, it does not exist.
The best AI skill is not prompting. It's note-taking. Structured documentation of how you work, what you know, and what good output looks like. That is the raw material AI needs to be useful.
What I do
- Build custom AI systems for companies: support email, order processing, content, reporting
- Teach context management, the real AI skill
- 1-on-1 coaching for people who want to build their own systems
- Full handover: docs, training, your team runs it
What I don't do
- Machine learning / heavy ML systems
- Managed Google Ads accounts
- Hype. If AI is the wrong tool for your problem, I say so.
Off the clock
I live in Almelo, the Netherlands with my wife and our dog Delphy, who is the reason this company is called Pitcocy (long story, short dog). I'm a die-hard Cleveland Browns fan, which means I pay for my sins on a weekly basis. I lift four times a week, my alarm goes off at 4:45 AM, and I don't drink.
The dream? A small house in the middle of nowhere with a cow, three pigs, and some chickens. Until then, I build.
Want to work together?
If your team's workflows could use a system like these, let's talk.