Hi, I'm Alfred.
I build AI systems for marketing teams and coach freelancers to build their own. I spend every waking hour playing with these AI tools to make them work for us. That is the knowledge I transfer to you in my sessions. Systems built on real life experience, from shipping marketing tools to production.
How I got here
I spent a decade deep in marketing — Google Ads, content, e-commerce, SaaS, lead gen. I learnt not from tutorials or courses. But from managing real budgets for real clients and making every mistake you can make along the way. When AI came around I knew this can change how we, marketeers do our job. After that magical November of 2022, I spent most of my time playing around with these systems, to learn to implement them and use them efficiently and profitably.
My main goal was to avoid the hype type of AI, and focus on the version that delivers value to it's user. Since I embraked on this wild journey I shipped 14 systems that run in production now at a dutch digital Agency (Adwise). Content automation that turned 4-hour tasks into 20 minutes. Search term analysis done in minutes instead of hours. Reporting, image generation, ad copy — all automated around existing workflows.
Along the way I created a system that is now used by more than 2000 Google Ads experts along the globe, that became so integral to their workflow that they can't imagine a day without it.
I'm not a software engineer. I'm a marketer who builds. 85% of my AI projects are in the trash — and that's the method. The 15% that works compounds.
My goal is to help you avoid that 85% and go straight to the 15% that works. Systems that are built around your work and way of work.
What I believe
Your AI output is only as good as your input.
Think of the context window as a jar. Most people shove in a one-line prompt and wonder why the output is garbage. Fill the jar with your brand voice, your data, your best examples — and the same tool produces work you'd actually use. The variable is always the input. The problem is, that making a system like that is not easy.
The line between Turbo Brains > that produce awesome content and Slop Cannons that just enhance AI slop is super thin.
AI amplifies what you already know. High skill plus AI makes you dangerous. Low skill plus AI just produces garbage faster. The goal is not to replace your expertise — it's to multiply it.
If it's only in your head, it does not exist.
The best AI skill is not prompting. It's note-taking. Structured documentation of how you work, what you know, and what good output looks like. That is the raw material AI needs to be useful.
What I do
- Build custom AI systems for marketing teams
- Teach context management — the real AI skill
- 1-on-1 coaching for freelancers and solo marketers
- Content automation, AI reporting, image generation
- Leave teams self-sufficient — you don't need me after
What I don't do
- Customer-facing AI (chatbots, support agents)
- Machine learning / heavy ML systems
- Managed Google Ads accounts
- Create the output for you — you get your hands dirty
Off the clock
I live in Almelo, the Netherlands with my wife and our dog Delphy — who is the reason this company is called Pitcocy (long story, short dog). I'm a die-hard Cleveland Browns fan, which means I pay for my sins on a weekly basis. I lift four times a week, my alarm goes off at 4:45 AM, and I don't drink.
The dream? A small house in the middle of nowhere with a cow, three pigs, and some chickens. Until then — I build.
Want to work together?
Whether you need AI systems for your team or 1-on-1 coaching — let's talk.