Hi, I'm Alfred.
I build AI systems for marketing teams and coach freelancers to build their own. Based in the Netherlands. Hungarian roots. A decade of marketing in my bones and a stubborn belief that most people are using AI wrong.
How I got here
I spent a decade deep in marketing — Google Ads, content, e-commerce, SaaS, lead gen. Not from tutorials or courses. From managing real budgets for real clients and making every mistake you can make along the way. That work led me to Adwise, a 150-person Dutch marketing agency, where I became the first person fully dedicated to AI.
Not the hype version of AI. The version where you build something, it breaks, you learn why, and you build it again. 14 systems running in production now. Content automation that turned 4-hour tasks into 20 minutes. Search term analysis done in minutes instead of hours. Reporting, image generation, ad copy — all automated around existing workflows.
Along the way — highest-rated talk at PPC Summit 2024. Co-founded BackdropBoost, an AI product photography tool. Taught myself to code with AI — a year before that, I had no clue what a terminal even was.
I'm not a software engineer. I'm a marketer who builds. 85% of my AI projects are in the trash — and that's the method. The 15% that works compounds.
What I believe
Your AI output is only as good as your input.
Think of the context window as a jar. Most people shove in a one-line prompt and wonder why the output is garbage. Fill the jar with your brand voice, your data, your best examples — and the same tool produces work you'd actually use. The variable is always the input.
Turbo Brain > Slop Cannon.
AI amplifies what you already know. High skill plus AI makes you dangerous. Low skill plus AI just produces garbage faster. The goal is not to replace your expertise — it's to multiply it.
If it's only in your head, it does not exist.
The best AI skill is not prompting. It's note-taking. Structured documentation of how you work, what you know, and what good output looks like. That is the raw material AI needs to be useful.
What I do
- Build custom AI systems for marketing teams
- Teach context management — the real AI skill
- 1-on-1 coaching for freelancers and solo marketers
- Content automation, AI reporting, image generation
- Leave teams self-sufficient — you don't need me after
What I don't do
- Customer-facing AI (chatbots, support agents)
- Machine learning / heavy ML systems
- Managed Google Ads accounts
- Create the output for you — you get your hands dirty
Off the clock
I live in Almelo, the Netherlands with my wife and our dog Delphy — who is the reason this company is called Pitcocy (long story, short dog). I'm a die-hard Cleveland Browns fan, which means I pay for my sins on a weekly basis. I lift four times a week, my alarm goes off at 4:45 AM, and I don't drink.
The dream? A small house in the middle of nowhere with a cow, three pigs, and some chickens. Until then — I build.
Want to work together?
Whether you need AI systems for your team or 1-on-1 coaching — let's talk.